Year
2024
Project Scope
Logo Design, Brand concept storytelling
Overview
Jinny Kim is a real estate agent in Toronto, specializing in condos, home sales, and commercial spaces.
Clients describe her as warm, detail-oriented, and exceptionally attentive—someone who always goes the extra mile.
Clients describe her as warm, detail-oriented, and exceptionally attentive—someone who always goes the extra mile.
Challenge
⭐ Personal realtor brands often come across as stiff or generic, frequently using either a straightforward name or a company logo, making it difficult to convey a warm and approachable image.
⭐ Although the name Jinny Kim is affectionately pronounced “Genie,” this natural nickname was not properly reflected in the brand identity.
⭐ There was a need for a design language that could communicate not only trustworthy professionalism but also her unique warmth and attentive personality.
Solution
The concept was built around the nickname “Genie,” expanding the brand as a magical guide who helps clients find their homes with ease and care.
Logo Design
Inspired by the nickname “Genie,” this logo draws from a familiar phrase heard in her community
“Hey Genie—I mean, Jinny! Find us a cozy home!”
This playful identity expresses her approachable energy, reliability, and the almost magical ease she brings to complex real estate journeys.
Colour Palette
Like morning light streaming through the window of a new home, the colour evokes warmth, positivity, and a sense of fresh beginnings.
More than just a visual accent, it symbolizes Jinny’s quiet yet unmistakable presence as a trusted guide who brings clarity and comfort.
More than just a visual accent, it symbolizes Jinny’s quiet yet unmistakable presence as a trusted guide who brings clarity and comfort.
Nicknamed “Genie Yellow,” the shade stands for trust, hope, and the emotional spark that transforms a house into a true home.
