I wanted to create a brand that felt like a genie—someone who magically appears and shows you the perfect home the moment you ask. ✨
This wasn’t just about designing a logo. It was about connecting with my community. Growing up around small business owners in Toronto’s Korean community, I naturally found myself working with local entrepreneurs—and Genie was one of the names that kept coming up, always with praise. After seeing a particularly heartfelt review, the idea for this logo came to me instantly.
The concept was inspired by the phrase:
“Hey Genie~ I mean Jinny! Find us a nice and cozy home!”
like calling out to a friendly magical guide who makes your wish come true with a wave of her wand.
🧞♂️
I later gifted this logo to her, and to this day, she’s still using it on her Instagram. That simple gesture, seeing someone proudly using what I created, reminded me why I love being a brand designer.
