The Potmill is a home-baking dessert brand set to launch, and it is a 100% personal brand project.

Pigkit is an online meal kit brand developed from scratch to provide consumers with convenient and delicious Korean food options. Reflecting evolving dining trends, Pigkit offers a variety of food, events and delivery services, allowing customers to easily enjoy hearty meals at home.

Opened in 2011, Piggy's Island is a Korean BBQ restaurant in Toronto, known for fresh ingredients and authentic flavors in a welcoming space. Through rebranding, it now offers a versatile dining experience for families, friends, and gatherings, evolving to delight every customers.

Hoolala Chicken opened its first location in Richmond Hill, Canada, introducing Korean-style charcoal BBQ chicken to the local Korean community and visitors. I created a promotional flyer to attract new customers and retain existing ones.

Lim Ga Ne is one of Toronto's most renowned Korean restaurants, offering an authentic taste of Korea and consistently popular among local Koreans and visitors alike. Emphasizing a traditional image and the artisan's touch, I redesigned the logo and created posters inspired by Lim Ga Ne's signature dish, their gukbap (Korean rice soup).

Kinka Izakaya is a Canadian-based Japanese izakaya chain known for its fresh seafood and vibrant atmosphere. In 2018, I contributed to the launch of its Korean branch near Dosan Park, working on menu editorial and banner design. I also created various posters and online/offline designs for Kinka Izakaya, Kinton Ramen, and Neo Coffee Bar.

'ZEM Kids' is a children’s education and communication app offered through SK Broadband’s IPTV service, B tv, in South Korea. This platform provides customized educational and entertainment content for children. I contributed to the app’s renewal by designing character illustrations, character icons, and UI concepts for the game interface.

Naver Pay is a convenient and secure digital payment platform provided by Naver, one of South Korea’s largest online companies. Similar services include PayPal, Apple Pay, Google Pay, and Square. This app is a case study I worked on as part of a personal project during my UX/UI design course, where I analyzed and redesigned the platform.

G U+’s 'U+ Pro Baseball' app is a mobile platform that offers a variety of baseball-related content, including live KBO League broadcasts, game schedules, player information, and more. I participated in the app improvement project, contributing to the redesign of the home screen, the creation of app character designs, and the design of loading icons. As a result, the app successfully attracted a growing user base across various age groups.