A small-scale home baking brand developed as a hands-on experiment in branding. From concept to visual identity to packaging and social presence, every step was planned and executed to test real-world brand design. After limited product distribution and user feedback, the project was voluntarily concluded due to regulation considerations.

Jinny is a Realtor based in Toronto, Canada

Pigkit is an online meal kit brand developed from scratch to provide consumers with convenient and delicious Korean food options. Reflecting evolving dining trends, Pigkit offers a variety of food, events and delivery services, allowing customers to easily enjoy hearty meals at home.

Opened in 2011, Piggy's Island is a Korean BBQ restaurant in Toronto, known for fresh ingredients and authentic flavors in a welcoming space. Through rebranding, it now offers a versatile dining experience for families, friends, and gatherings, evolving to delight every customers.

Hoolala Chicken opened its first location in Richmond Hill, Canada, introducing Korean-style charcoal BBQ chicken to the local Korean community and visitors. I created a promotional flyer to attract new customers and retain existing ones.

Lim Ga Ne is one of Toronto's most renowned Korean restaurants, offering an authentic taste of Korea and consistently popular among local Koreans and visitors alike. Emphasizing a traditional image and the artisan's touch, I redesigned the logo and created posters inspired by Lim Ga Ne's signature dish, their gukbap (Korean rice soup).

Sbody Studio is a 1:1 Private Pilates studio located in Richmond Hill, ON.

Kinka Izakaya is a Canadian-based Japanese izakaya chain known for its fresh seafood and vibrant atmosphere. In 2018, I contributed to the launch of its Korean branch near Dosan Park, working on menu editorial and banner design. I also created various posters and online/offline designs for Kinka Izakaya, Kinton Ramen, and Neo Coffee Bar.

Adobe illustrator | Procreate

Adobe illustrator

Adobe Photoshop | illustrator