Hi! I'm Youjin Cho,

I’m a Graphic & Brand Designer who loves building visual identities and design systems for F&B, lifestyle, and consumer brands. My English name is Eugenia Cho, and the first letter "Echo” has always felt symbolic. It reflects how I want my design to work: quietly resonating with people and lasting beyond first impressions.To me, design isn’t just about how things look. It’s about making real connections, telling stories, and creating something that becomes part of everyday life. I try to create work that’s not only seen, but truly felt—and hopefully, leaves a small but lasting impact.